BAKED MAGIC is a cream puff specialty shop for third generation that creative delicious smile ring, and we pay a lot of attention to carefully selected ingredients and freshly baked sweets. Based on the merit of cream puff specialty shop for the first generation that regularly spread the cream puff with making luxury foods reasonable foods and cream puff specialty shop for the second-generation that offered freshly baked goods with demonstration sales, we pay a lot of attention to select area and quality of and quality, and how to make.
As a puff cream specialty shop, we fulfill customersʼ needs with reasonable price range from 160 to 220 yen, and also work on souvenirs and events demand with various high-priced goods developed at headquarters Sweets Labo and seasonal limited goods like Christmas.
Awesome! Development and Spread capabilities of 「Baked Magic」 !
① Amazing development speed and variation that not makes consumers tired! We have product development capabilities to create a matrix to create hit products
form a line one after another.
There are rich crisp flavorʼs cream puffs, scorched caramel milk puffs,
brulee balm of scorched egg sauce,cheesecake rusk, golden caramel pie and so on.
Hit sellers are produced one after another. There are various products in each categories, and it combines idea and technology that can be created infinitely.
*We will develop many items throughout every year in the future.
② Create various products that the media focus on! Baked Magic is magical sweets with spread capabilities
that published many popular information programs and well-known magazines.
While caring about materials, we create new trendy sweets even though it is classic sweets.
| Business model | |
| Business conditions | Freshly baked 2 tone Cream Puff Specialty Shop |
| Target customers | Women in late twenties to forties |
| Target locations | Shopping center and mall,
shop in train station |
| average customer spend | From 900 to 1,200 yen |
Investments
| Expense Items | Amount Breakdown | |
| Initial cost | Numver of stores | For each store |
| Admission fee | USD30,000/store | |
| Food deposit | USD20,000 for first store only | |
| Store Operations and Cooking Training costs in Japan | USD３,000 for Per store | |
| Design costs（included planning and layout cost) | USD10,000 for Per store | |
| Open support costs | For one store, USD 10,000, transportation fee, accommodation fee, food expenses. For 2 and later stores, decide according to your wishes | |
| Continued
Cost |
License Monthly fee | USD1,000/store |
| Vest of Exclusive rights | Exclusive Area License fee | USD200,000/brand
Continuation condition ①Open more than 3 stores within one year from the date of signing the contract. ②Open more than 10 stores within 3 years from the date of signing the contract. |
