7-Eleven Arrives in Vietnam Aiming for 100 Stores in Three Years



The first 7-Eleven store in Viet Nam opens in 2017, making Viet Nam the 19th country to host the world’s largest convenience store chain.
Seven System Viet Nam (SSV) is the Master Franchisee of the 7-Eleven convenience store system in Viet Nam, based in Ho Chi Minh City. SSV is a group of dynamic professionals who relentlessly make great efforts every day to continue the success story of this iconic brand.

International Quality for Vietnamese

The success of 7-Eleven in 19 countries around the world and the value their stores bring to their customers and communities is our motivation for bringing this global brand to Viet Nam.

Quality and Convenience

Our mission is to always put our customers first – bringing them fresh food, convenient products and essential services compatible with the culture and lifestyle of a modern and dynamic Viet Nam.

Responsible Business

7-Eleven will work together with our customers, partners, employees and our communities to build a sustainable and growing business here in Viet Nam.

How much does 7-Eleven franchise cost?
7-Eleven has the franchise fee of up to $1,000,000, with total initial investment range of $37,550 to $1,149,900.

Initial investments: $37,550 – $1,149,900
Net-worth Requirement: $100,000 – $250,000
Liquid Cash Requirement: $50,000 – $150,000


Initial Franchise Fee: $10,000 – $1,000,000
Ongoing Royalty Fee: Varies
Ad Royalty Fee: 0.5-1.5%


Payback period: 24 months
Average turnover per month: starting from $ 50,000 up to $ 200,000
Royalties: 5%
Franchise fees:

up to $ 60,000, with total investment range of $ 100,000 to $ 1,000,000

Other current payments: 2,5%
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7-Eleven Arrives in Vietnam Aiming for 100 Stores in Three Years


  • Starting from $ 100,000 for C House M1 model
  • Starting from $ 200,000 for C House M2 model
  • Starting from $ 500,000 for C House M3 model

Cristiano Lezzi

Business Development Manager

Interesting?! Ask questions about the franchise