Gong Cha Franchise

FAQs for Franchisees

About Gong Cha

Gong Cha today is one of the most recognized bubble tea brands around the world. Known for quality tea and service, Gong Cha has withheld its reputation against many existing competitors.

Founded in 2006 in Kaohsiung, Taiwan; Gong Cha, which translates to “tribute tea for the emperor” opened its doors into a highly saturated bubble tea market.

The success of Gong Cha in Taiwan was proof that customers responded favorably to the premium quality tea, products & services offered:

  • Fresh Tea brewed every 4 hours
  • Pearl (bubbles) cooked to perfection every 4 hours
  • Tea sourced from the finest Taiwan tea estates
  • Strict quality control for all ingredients

Gong Cha USA specialty known as “Milk Foam” became a hit with many customers as it offered a new take on tea-based drinks. Our milk foam is a slightly salted cream topping above freshly brewed tea.

From Taiwan to the World

Since its establishment in 2006, Gong Cha has expanded to over 15 countries and 1500+ locations worldwide and growing. This includes Taiwan, Hong Kong, China, Malaysia, Philippines, South Korea, Japan, Singapore, Thailand, Macau, Cambodia, Brunei, Indonesia, Australia, New Zealand, Canada and USA.

In 2009, Gong Cha opened its first overseas franchise store in Hong Kong. The success of Gong Cha here was very important as it confirmed the brands success to consumers outside of Taiwan.

In 2012, Gong Cha was brought to Korea. In just two years, over 200 outlets opened up in the city of Seoul. The success of bringing Taiwanese bubble tea culture to Korea was only more telling of Gong Cha’s brand reputation.

Gong Cha continues to prosper in Asian area. In 2014, it was voted the most popular brand in Korea. In 2013 and 2014, Gong Cha was voted the most popular F&B brand in Singapore.

In April 2014, Gong Cha USA opened its first franchise store in Flushing, Queens (New York). To this day there are 17 outlets total within New York, New Jersey, Massachusetts, Texas ( and many more opening soon!).

Gong Cha’s continuous development around the world hasn’t affected its initial mission to provide every customer quality tea products. Our core values of quality, innovation and service have made Gong Cha the successful bubble tea brand it is today.

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Freshly Brewed Premium Quality Tea

At Gong Cha, we believe in serving quality bubble tea. Our teas can be blended with a variety of fruits, toppings and creative mixes. Gong Cha prides itself on offering fresh tea and toppings to our customer’s everyday. How do we do this? Our tea and tapioca pearls are kept fresh every four hours. Bubble tea is our specialty and we are excited to have our customers enjoy a great cup of tea with Gong Cha.

FAQs for Franchisees

What are the territories available?

NY, NJ, MA, and TX are currently open for development.

Where can I receive the following information?

The above information is available in our Franchise Disclosure Document (FDD). After you submit your application, a company representative will contact you. Before receiving our FDD, you will need to sign a non-disclosure agreement. You will have one month to review and sign the agreement.

Where will training be held? Who should attend the training?

Before opening your first store, you and a designated store manager must attend the training program in NY which will take about one week.

Is the investment different for non-traditional locations?

Estimated cost range is varied by location and situation, but it is usually cheaper to build a non-traditional store.

How many units do I have to develop as an Area Developer?

We expect our Area Developer to establish 2 or more stores within the first year, 5 or more stores within 2 years.

What does it cost to buy an existing Gong Cha Store from a franchisee?

The agreement to buy an existing store is made between buyer and seller. Costs are varied with each specific case.

What is the profitability of the business?

It is impossible to predict future results about the profitability of the business. There are many causes that can influence the result, including: sales, location, the financing terms, your ability to manage the business and other factors. For these reasons, we do not predict sales, costs, or profits for any store.

You may review our Franchise Disclosure Document (FDD) to see the business with existing franchisees for your reference.

May I qualify financially with other partners?

A single applicant must personally meet the financial qualifications. However, if a partnership or corporation is formed, we will consider the overall financial strength of the business partnership or corporation.

What happens after I submit my online application?

We will email you a confirmation when we receive your online application.

Our representative will contact you via email or phone for further discussion.

What is the start-up cost for a new Gong Cha Store?

The estimated initial investment for a new store can range from $177,430 – $335,400 per unit.

How long is the entire process of becoming a Gong Cha franchisee?

The process includes Applicants Pre-Qualification, Business Plan Review and Approval, Agreement Signing, Training, Location Selection, Construction and Grand Opening. On average, it takes approximately 30-60 days to approve an applicant. The length of time between signing the Franchise Agreement and opening a store is 4 to 8 months.

Is it still possible to be approved as a new franchisee if I do not have direct experience before?

Experience of food/beverage is preferred, but not necessary. Management or Business Experience is required if you would like to apply as an Area Developer.

Why is the franchisee fee different across the United States?

Initial Franchise fees are based on some factors such as existing brand presence in the specific area.

Is there any financial or development incentives for having multi-locations?

We intend to offer qualified Area Developer, who sign 5 or more locations, a 10% discount on the Initial Franchise Fee if paid upfront.

Can I develop a Combination Store with Gong Cha and another brand?

A Combination Store will need both brands to have a separate POS system. It is preferred to have a wall or a partition between the two brands.

Can I buy Gong Cha ingredients and provide Gong Cha Products in my existing Restaurant?

No, our ingredients can only be used in Gong Cha Stores.

What separates Gong Cha between its competitors?

We provide high quality products and service to our customers. Additionally, we have a support system from the headquarter in Taiwan and a strong international brand presence. We cooperate with our headquarter in Taiwan to offer new menu items every 6 months, which is great for customers who enjoy trying new drinks.

Is financing available?

We do not provide financing but franchisees can use their own resources. We are approved by the SBA and on the SBA Franchise Directory.

Disclaimer: Information made available through this web site regarding the Gong Cha franchise opportunity is for general information only and is not intended to be a franchise offer. Offers are made only after delivery of an effective Franchise Disclosure Document in compliance with applicable federal and state laws. None of the communications made through this web site should be construed as an offer to sell any Gong Cha franchises in, nor is any such communication directed to the residents of, any jurisdiction requiring registration of the franchise before it is offered and sold in that jurisdiction. No Gong Cha franchises will be sold to any resident of such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required Franchise Disclosure Document has been delivered to the prospective franchisee before the sale in compliance with applicable law.

Pre-Disclosure: Assuming you qualify as a Gong Cha prospective franchisee, we may provide you with a Franchise Disclosure Document in electronic format. The Franchise Disclosure Document will be provided in a Portable Document Format (PDF) file. You must use the Adobe Acrobat program in order to open and view this type of electronic file.

Gong Cha Franchise Condition

Gong Cha Franchise Condition (USD)

Availability of Territory New York, New Jersey, Massachusetts, and Texas
Initial Franchise Fee Single Franchise Fee: $41,500/ per unit
Estimated Initial Investment $177,430 – $335,400/ per unit
Agreement Duration 10 years
Franchise Fee (monthly) 4.5% of Sales
Marketing and Advertising Fee (1)1% of Sales for national(2)1% of Sales for local

1. Initial Franchise Fee will be collected when you sign the franchise agreement.

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