OUR BRAND HERITAGE
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Fifty years on, our values haven’t changed. “Find Your Flavor” isn’t just a slogan; it’s a commitment to our customers and the foundation upon which we operate. Our handcrafted beverages are made to order and customized to the guest’s preference. Our Team Members know to listen and respond to each guest with a personalized beverage. The Coffee Bean & Tea Leaf® offers one of the most extensive selections of coffee and tea from around the world.
The franchisor is International Coffee & Tea, LLC. Franchisees will develop one or more “The Coffee Bean & Tea Leaf” stores or kiosks featuring premium coffee beverages, espresso drinks, premium teas, roasted coffee beans and blends, prepackaged coffees, prepackaged teas, baked goods, snacks and other food items and products, which may include but are not limited to coffee making equipment, cups, hats, t-shirts, miscellaneous branded items and other novelty items.
Training Overview: The franchisor will provide franchisees with a 15 day (as determined by the franchisor in its reasonable business judgment) initial training program for the Certified Training Manager, first General Manager, and, if franchisees have signed an Area Development Agreement, their Director of Operations. The Initial Training is held at the franchisor’s corporate headquarters in Southern California, at a Company-owned or affiliate-owned store in Southern California, or at some other location the franchisor may designate. In addition, the franchisor will provide a five-day training program for an owner and one other person designated by the franchisee and accepted by the franchisor. In addition, if franchisees are signing a Franchise Agreement for their first Store, the franchisor will send two members of its training or operations staff to the franchisee’s store for a period of 14 days beginning at or before the scheduled opening date of the store. The franchisor, in its discretion, may provide on an optional or mandatory basis, supplemental or additional training programs as it deems necessary or appropriate for the proper operation of the store(s), and in the case of mandatory training the franchisor may require franchisees, their Certified Training Manager and/or General Managers to attend.
Territory Granted: Franchisees may operate their store at a specific location which the franchisor accepts, as described in the Franchise Agreement. Franchisees will not receive an exclusive territory. However, during the term of the Franchise Agreement, the franchisor will not open or operate, or license others to own or operate, a “The Coffee Bean & Tea Leaf” store at any venue within a 0.25 mile radius of the franchisee’s store, except at Special Distribution Sites and except as permitted by the franchisor’s Reserved Rights.
Obligations and Restrictions: Although franchisees do not have to personally supervise the franchised business, the franchisor recommends that they personally supervise the operation of their store(s). Franchisees must employ and continue to employ throughout the term of the agreements at least one Director of Operations, one Certified Training Manager and, for each Store, one General Manager all of whom have successfully completed the training program, and in the case of the General Manager and Certified Training Manager, must be approved by the franchisor. Each of the above persons may have to agree to maintain the confidentiality of the trade secrets and may have to agree to the non-competition covenants. One person who has attended and completed Initial Training to the franchisor’s satisfaction, or who has been trained by a trainer certified by the franchisor, must be working at the store at all times while the store is open to the public. Franchisees must offer and sell all, and only, those goods and services that the franchisor has approved. No vending, gaming, pay telephone, automatic teller machine, internet kiosk or any other mechanical or electrical devices are permitted in the store without the franchisor’s prior written consent.
Term of Agreement and Renewal: The length of the initial franchise term is 10 years. Two five-year renewal terms are available, if requirements are met.
Financial Assistance: Neither the franchisor nor its affiliates offer direct or indirect financing. Neither the franchisor nor its affiliates guarantee a franchisee’s lease or any other obligation the franchisee may incur.